FROM DEPERO TO ROTELLA: ITALIAN COMMERCIAL POSTERS BETWEEN ADVERTISING AND ART

The exhibition examines the cross-pollination amongst avant-garde artwork and commercial posters in Italy, with a distinct concentration on the interwar yr and the early write-up-WW2 era, during the country’s economic increase.  

With a starting off date in 1926 (the 12 months in which Depero exhibited the Venice Biennale a “quadro pubblicitario”, Squisito al selz) and an suitable closing day in 1957 (the year in which the television promotion exhibit Carosello initially aired on Italy’s community tv network RAI), the exhibition will illustrate how the design and style of Italian industrial posters moved hand in hand with the artistic currents of its moments. Whilst poster artwork has often been explained as by-product in character, the demonstrate will display how, from Futurism onwards, Italian posters obtained a visual and communicative pressure that elevated the medium to a kind of artistic expression in its possess proper, pushing the boundaries of lithographic methods, photomontage, and typography. The business posters’ peculiar ambition to produce alluring sorts and contents to the masses, rather than to an elite circle, also make them an item of socioeconomic and philosophical fascination. 

The exhibition will include things like some 30 posters from key Italian establishments and corporate collections, as effectively as a couple of, decide on non-public collections in the United States. Among the the artists featured: Erberto Carboni, Fortunato Depero, Nikolai Diulgheroff, Lucio Fontana, Max Huber, Bruno Munari, Marcello Nizzoli, Bob Noorda, Giovanni Pintori, Xanti Schawinsky, Mario Sironi, Albe Steiner. The operates of these people illustrated the goods of businesses that manufactured the historical past of the Italian financial state, such as Barilla, Campari, Olivetti, Fiat, Pirelli.  

As a visual and conceptual counterpoints to the narrative route traced by the commercial posters, the exhibition will also involve a handful of artworks by Mimmo Rotella. An artist in the conventional sense of the phrase, Rotella’s décollages and retro d’affiches switch the medium of the professional poster on to itself, in a gesture of critique and self-reflection. 

The Contact for FELLOWSHIP Purposes for this exhibition is now open up. Click on Right here for specifics.

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