MAS Context | Communication Arts

Responses by John Pobojewski, lover and layout director, Span.

Background: Edited by architect and curator Iker Gil, multimedia structure platform MAS Context delivers a person of the foremost presentations of layout tradition in observe, presenting numerous views on the overlapping worlds of structure, architecture and urbanism. Considering that its institution, MAS Context has grow to be a world style media channel of activities, lectures, panel discussions, artwork exhibitions, printed artist monographs and a semi-once-a-year journal for which it’s renowned. We ended up commissioned to structure a new on line system for MAS Context that expands the international reach of all the organization’s dimensions and highlights the distinctive kinds of material it produces.

Larger image: We also developed a new id for MAS Context. The new mark is influenced by the seminal De Stijl movement of the early 1920s, integrating a visible composition into the letterforms that evolves from the underlying grid construction of the preceding brand.

Layout main: Our design and style weaves MAS Context’s celebration of typography and graphic style and design found inside its printed function into the new site, working with four display screen typefaces and two form schemes throughout for each visual effect and better versatility in editorial voice. The neutral coloration palette emphasizes the editorial articles, but as customers scroll as a result of the internet site, the theme inverts from light-weight to dim to get desire and group articles jointly.

New classes: The major lessons we uncovered were building a robust looking through expertise for long-variety content such as articles and observations. This turned the emphasis of the whole system, creating the working experience simple on any product and enabling better accessibility for the content material that MAS Context generates to be examine and professional by anyone going to the web-site.

Navigation construction: The pop-out navigation expands as desired to highlight stay research results or offer framework in a present concern, often directing guests to new articles and MAS Context’s editorial concentration.

Technological innovation: Created on the Craft CMS platform, MAS Context’s new platform is responsive, versatile and typographically wealthy for multiple types of editorial information, from extended-form essays with citations to audio interviews and photograph essays. The site has seamless transitions amongst pages making use of the barba.js framework and custom made JavaScript.

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