“Style” is a notion that represents what is trending at the moment. Paul Kooiker’s fashion pictures, on the other hand, is characterised by its timelessness. The artist portrays the most significant vogue manufacturers and present-day most famed faces, but transports them to a environment of their have. Disconnected from time and location, his surreal illustrations or photos really feel like movie stills with stories we can only guess.
It is for this motive that Paul Kooiker is at this time a much sought-soon after photographer in the planet of fashion and attractiveness. With his manner commissions, Paul Kooiker breaks absolutely free from the dominant magnificence paradigms in a seemingly easy way. He makes an unmanageable form of elegance that is not superficial, but virtually Freudian in the way it performs on dark needs, fetishisms and subconscious desires. Additionally, his images transcends basic gender roles: his styles adopt abnormal poses and their faces are normally remaining out of frame, obscuring their id. At occasions, it is not even very clear whether the subject is human or a doll. In purchase to seize the extravagance of luxurious objects, Kooiker magnifies its signifies of presentation, like for example mannequins and displays, to this sort of a diploma that it is finally our wish alone that is captured by his camera.
All functions in the exhibition are designed with an Iphone. At a time when every person photographs with their smartphone, Paul Kooiker uses specifically this resource to develop a parallel globe that is seemingly detached from it and that are not able to be copied. His exhibition, Vogue, at foam brings with each other a huge wide range of pictures from his fashion commissions to build an encompassing set up that works significantly like a hall of mirrors: it freezes the breakneck velocity of the trend business and reveals the absurdity of human vanity and wish.