About Nike | Communication Arts

Responses by Bryan Cohen, senior producer Benoit Lemoine, affiliate design and style director Powell May, engineering director Quentin Renard, team engineering director and Mark Jarecke, running director, Space 17.

History: about.nike.com is Nike’s new communications platform catering to audiences around the globe, ranging from buyers to media to athletes at each individual stage. Area 17 collaborated with Nike’s communications workforce to build a centralized, primary platform that utilizes storytelling, price-dependent articles and proof details to express Nike’s mission: to bring inspiration and innovation to each individual athlete—if you have a overall body, you are an athlete.

Style and design core: The singularity of the web page layout was formed in element by four core design and style concepts, which our team established in the early levels of our partnership with Nike. These principles guided the design and style course of action all over: gravitas, indicating Nike’s affect on the earth expansive, this means the world nature of the brand name journalistic, this means the capturing of serious moments and transformational, or displaying affect in action. These design and style ideas have been utilized to the visible factors of the website and infused into the site’s articles to evoke Nike’s vitality and material.

A further exclusive element is the site’s interchange with Nike’s recognizable visual id. While we referred to the brand’s iconic typography and recognizable color palette, we manufactured a level to distinguish the system by means of an editorial aesthetic, like structure, in-situ pictures and animated graphics all underpinned by a frequent core approach: to connect Nike’s human-centered spirit.

Favored facts: When we started working with Nike’s communications crew, we immediately comprehended the goal was not only to supply a most effective-in-course corporate internet site, but also a publishing procedure that would empower its staff with the curatorial resources vital to tell Nike’s tale with influence. Our alternative was to supply a dynamic, scalable and advanced design and style procedure to help its instant and upcoming desires.

Ultimately, this engagement rewarded our workforce for the reason that it enabled us to provide benefit at a number of levels. We sent an participating, loaded expertise driven by a user-centric articles technique for web-site people though also providing a robust publishing system that enhanced the efficiency and versatility of the communications crew.

Issues: As a sophisticated world wide group, Nike has an immense ecosystem, and the process of auditing and synthesizing the ecosystem’s content material into strategic groups to meet up with consumer and organizational needs was similarly sophisticated. Functioning hand in hand with Nike’s communications workforce, we reviewed 24 exclusive houses relevant to its company point of view on the planet, like microsites, products collections, community statements, sources and sites for distinct initiatives. We then worked collaboratively with Nike’s interior teams to consolidate these insights into a centralized hub featuring 3 editorial sections: Tales, a biannual digital magazine that handles a concept suitable to Nike’s existing concentration Affect, a hub that captures the scope of Nike’s efforts to break limitations all around the earth and Newsroom, a web site that hosts Nike’s push releases, announcements, reviews and statements for journalists.

Engineering: The site is designed with Twill, an open up-supply CMS we made. Through an API, Twill is decoupled from the entrance close, which is developed on React and Upcoming.

The sophisticated content management requirements for Nike necessary a publishing workflow that supported several rounds of acceptance and safeguarded publishing privileges. To this finish, we launched a new Twill extension developed from the floor up. In addition to Twill’s typical and sturdy draft system, our extension delivers great-grained, position-based entry to material development as properly as the potential to assign customized workflow actions letting Nike’s interaction group to guarantee the website’s content is generally correct.

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